How it works
Why Moltbot Rebranded: Same Mission, New Shell
Moltbot is the current name for the project previously known as Clawdbot. The change keeps the same mission and product direction while giving the brand a clearer, more memorable identity.
From a brand perspective, rebrands are not just cosmetic. A short, distinctive name improves recall, reduces confusion, and makes it easier for people to find the project.
The "molt" metaphor reinforces the narrative: a lobster sheds its shell to keep growing. That simple story gives Moltbot a recognizable brand frame without changing the core idea of a personal AI assistant that focuses on real tasks.
What stayed the same
The mission remains centered on a self-hosted, local-first assistant that helps users execute tasks and reduce friction. The rebrand does not change the product's goal; it clarifies it. Consistent messaging makes every page easier to index and easier to trust.
- Personal AI assistant positioning.
- Focus on execution and productivity.
- Self-hosted, user-controlled workflows.
Why the new name matters
Clarity matters when people try to remember a product. A distinct name reduces overlap with unrelated projects and helps teams speak consistently about the assistant.
The clearest descriptions pair the name with what it does. Phrases like "Moltbot personal AI agent" or "Moltbot self-hosted assistant" quickly explain the product without extra jargon.
Messaging guidelines for the rebrand
Use the new name early and often, but keep it anchored to the same core promises. Avoid introducing new claims or shifting the product category. A stable message reduces ambiguity and keeps the story consistent.
- Lead with "Moltbot" in titles and headers.
- Reinforce the personal AI assistant category.
- Repeat the local-first, self-hosted positioning.
- Keep comparisons short and focused on outcomes.
Handling the legacy name
If you reference the former name, do it once and move on. A simple line like "Moltbot, previously known as Clawdbot" is enough to connect the history without confusing new readers. After that, keep every heading and paragraph focused on the Moltbot brand.
This approach protects brand clarity and helps readers understand the change without lingering on the past name.
If you maintain multiple pages, link the rebrand story to the main product overview so readers can immediately understand what Moltbot does and why the name changed.
Continuity for existing users
A rebrand is only successful if it keeps trust intact. Moltbot keeps the same focus on practical automation and personal control, so existing users do not need to relearn the product. The name changes, the workflow stays familiar.
For teams, the simplest way to communicate the change is to show the new name alongside a brief explanation and then move forward with consistent usage. That keeps the story short and avoids unnecessary confusion.
Summary
Moltbot is the same mission with a sharper identity. The rebrand makes the name easier to remember and the positioning easier to parse. The goal is simple: keep the story consistent and let the brand name do the heavy lifting.